A repurposing strategy is to take a portion from a lengthy video (FB Live, webinar, seminar) and render it into 3 formats (landscape, square and vertical). These formats will be posted to different social media platforms.
Landscape - YouTube, Facebook, LinkedIn
Square - Instagram, Facebook, Twitter
Vertical - FB Stories, IG Stories, IGTV
Created three formats for a business testimonial video and an audiogram sample taken from a podcast episode.
The client only requested for two formats only. Square format for Facebook and vertical for IGTV. She had us choose which portion of her blog to create micro-content videos out of, asked for approval and settled for 10 different topics. This is one of those 10 video topics she had us branded. Also, added customized logo outro.
The client only requested for two formats. Gave us instructions on which parts of the webinar are to be repurposed. Created customized logo outro for landscape and square versions, respectively.